fax broadcasting helps small business owners to generate leads and sales without much cost.

fax broadcasting helps small business owners to generate leads and sales without much cost.

Article by Kevin Zhou

Running a small business with a tight advertising budget? Fax broadcasting or fax blasting is your best solution.

Back to 5 years ago, costs of fax broadcasting were very high. The average costs were about 6-7 cents per fax. Nowadays internet fax technology has dramatically lowered the costs. You only need to pay as low as 1-2 cents per fax.

You can either using fax broadcasting service providers or purchasing broadcasting software to do it yourself. If your business only provides products or services to local customers, obtaining a couple of analog phone lines with unlimited usage and installing broadcasting software on your PC might be your best choice. If long distance involved, using fax advertising service provider will be a cost effective option.

However fax advertising only works best for certain business types, such as. Travel agency, Insurance agency, Home renovation, Alarm system, Cleaning services, Mortgage, Tax service, Toner and Ink refill, Business and home furniture, Door, Windows and hardwood floor installation, New business grand opening, Health care, etc. In addition, don’t expect immediate business calls after the first fax broadcast campaign. The average call increase is about 1-3 percent of the total amount faxes sent after 3 fax blasts. Again, it also varies depending on the type of business. There’s one more thing you have to know